Anti Dove Campaign by Greenpeace

Greenpeace has developed another controversial 60 second campaign ad turning Dove's "onslaught" ad around against the company -- the biggest buyer of palm oil in the world (which is the biggest cause of forest destruction in Indonesia).

This campaign has only been recently launched and already has generated controversy around a) Greenpeace b) Dove c) other environmental issues. Over the next week it will be interesting to see how consumer's feel about this issue or if they support Greenpeace:

Below is the campaign ad:


Reference URLs:
http://digg.com/environment/Dove_Soap_isn_t_too_clean
http://www.greenpeace.org/international/campaigns/forests/asia-pacific/dove-palmoil-action
http://www.youtube.com/watch?v=odI7pQFyjso&eurl=http://www.greenpeace.org/international/campaigns/forests/asia-pacific/dove-palmoil-action