Batman Viral Digital Interactive marketing campaign: The Dark Knight

The Dark Knight is the upcoming movie for the batman series; Currently at this moment now consumers/media have been chasing the answer to the riddles and clues sent by Gordon through a fantastic digital/outdoor viral game.

The Dark Knight's viral marketing game begins with: http://www.acmesecuritysystems.com/delos/

Through following the clues, consumers are able to interact with the character of Gordon.
If you were caught previously by Lt. Jim Gordon on the acmesecuritysystems.com website, you have been receiving e-mails from Gordon now that you're working for him.

Last week the Gotham Police Department's Major Crimes Unit launched Operation Slipknot - gpdmcu.com/operationslipknot/. Information was included on the page to complete the task of capturing corrupt police officers. The way this was done is people would need to call the hotel concierge desk of the Gotham Intercontinental Hotel and convince them that they were that person and needed the package to be sent to them.

You can head over to the Operation Slipknot website and see headshots of all of the corrupt police officers that Gordon is trying to arrest. From there you can visit the Gotham Intercontinental Hotel website at GothamIntercontinentalHotel.com. The concierge phone number is listed at the bottom and you can try calling in and convincing them that you are that particular person. If you read the "Intel" tab on the Slipknot site, it will give you info on how to come up with the reference number for each person.

So far in the Viral Game we have found this outstanding poster of upcoming batman movie


The poster was discovered when the Joker sent text messages to all mobile phone holders that said "Guys, I wouldn't worry about Gordon. IT'S ALL PART OF THE PLAN" in relation to Operation Slipknot (http://www.gpdmcu.com/operationslipknot/).

This pointed everyone to a new site located here: whysoserious.com/itsallpartoftheplan/. If you click the lever in the photo it will take you to the new poster page! The new website also has a tag that says "Four days." Everyone is guessing that this means we'll see the new trailer in four days on that website. Stay tuned for more updates!

Media References:
http://www.firstshowing.net/2008/04/23/the-dark-knight-viral-operation-slipknot/
http://www.firstshowing.net/2008/04/24/holy-sht-amazing-new-poster-for-the-dark-knight/

Batman Viral game sites:
1. http://www.acmesecuritysystems.com/delos/
2. http://www.gpdmcu.com/operationslipknot/
3. http://www.whysoserious.com/itsallpartoftheplan/