The NikeiD campaign has been out for sometime across the countries of Europe, USA and Japan. The next country to follow the trend of personalization in footwear is China which has now not only used the online capabilities but is on the urge to create a full footwear studio for designers to build fashion around footwear.
Blog reference URL: http://www.kix-files.com/2008/04/nikeid-studio-launched-in-shanghai-china/
Tuesday, April 29, 2008
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